Every director knows that keeping students engaged in music—whether in concert band, jazz, or marching band shows—is one of the most important (and most challenging) parts of the job.
Over the years, I’ve learned that the best retention strategies aren’t complicated. They’re personal, intentional, and rooted in relationships. Here are five ways to help your program thrive year after year.
1. Build Real Relationships
Students stay where they feel seen. It’s that simple.
Long before the first rehearsal, make yourself visible—attend feeder concerts, introduce yourself to incoming students, and connect with families early. A familiar face can make all the difference when a student is deciding whether to join or stay in your ensemble.
Once they’re in, foster a sense of belonging. Try:
- A buddy system for new members.
- Icebreakers that highlight student interests.
- Community-building events—cookouts, section nights, or shared service projects.
When I directed high school bands, I made it a point to know something personal about every student: their instrument, goals, even their favorite non-music hobby. Those small connections pay huge dividends when it comes to commitment and culture.
2. Address Concerns Before They Become Problems
Retention drops when students feel overwhelmed, misunderstood, or unsupported. That’s where proactive communication matters most.
Create an open-door culture. Encourage honest conversations with students and parents about time, workload, or expectations. Then back up your listening with facts.
For example:
- If a student worries about balancing music with academics, share examples of peers who’ve succeeded at both.
- Collaborate with counselors to support scheduling and emotional wellness.
- Offer a short FAQ sheet for parents that answers common myths (“Band takes all your free time,” “You have to be an expert to join,” etc.).
When students and families trust your leadership, they’re far more likely to stay engaged in music and marching band shows alike.
3. Promote the Program (and Let Students Help)
Advocacy isn’t just for budgets—it’s for retention, too. A well-told story keeps your program visible, relevant, and exciting.
Use social media to showcase rehearsal clips, behind-the-scenes moments, and student spotlights. Let students take ownership of the content—they know how to make it engaging.
Other easy wins:
- Display photos and awards in high-traffic areas.
- Ask students to invite friends to concerts or marching band shows.
- Create a short highlight video each semester showing what makes your group special.
When students feel proud to share their experience, recruitment and retention both take care of themselves.
4. Run a Quality Program
At the end of the day, students stay where they grow.
That means balancing rigor with joy, high standards with approachability. Make rehearsals purposeful and efficient. Program music that excites them—and stretches them.
Keep communication clear, celebrate progress often, and showcase everyone’s contribution. Invite guest clinicians or alumni to inspire perspective and momentum.
When your ensemble sounds great and students feel the improvement, you’ll rarely have to convince them to come back next year.
5. Foster Success and Engagement: The S.M.A.R.T. Approach
I like to think about retention through the S.M.A.R.T. lens:
Success, Modeling, Activities, Reflection, and Total Picture.
- Success: Give students early wins and visible growth.
- Modeling: Demonstrate commitment and professionalism in everything you do.
- Activities: Mix in fun, creative projects that balance the serious work.
- Reflection: Encourage students to talk about what music means to them.
- Total Picture: Help them see how music fits into their identity and long-term goals.
Add recognition systems—badges, shout-outs, or senior mentorships—to celebrate milestones. When students feel both challenged and valued, retention takes care of itself.
The Big Picture
Student retention isn’t just about keeping numbers up. It’s about building a program that students want to belong to—a place where they feel known, capable, and inspired.
By nurturing relationships, addressing concerns, promoting your ensemble, maintaining quality, and celebrating success, you’ll create the kind of environment students never want to leave.
And whether it’s the next concert or your fall marching band show, that commitment will shine through every note.
FAQs About Retention in Music and Marching Band Programs
1. What’s the most effective way to retain students in marching band shows?
Focus on culture first. When students feel valued and connected, they’ll stay—even through tough seasons.
2. How can directors involve parents in retention?
Keep them informed and included. Share updates, performance dates, and student successes often. Parents who understand your program become your best advocates.
3. What role do student leaders play in retention?
A huge one. Peer leadership sets the tone for inclusion, accountability, and excitement within the group.
4. How can we make rehearsals more engaging?
Alternate between focused work and creative play—like student-led warmups or sectional challenges—to keep energy high.
5. What should directors track to measure retention success?
Compare enrollment year-to-year, note transition points (like middle to high school), and gather student feedback to identify trends early.
About the Author
Evan VanDoren is a professional composer, arranger, and former high school band director. He creates music and marching band shows that inspire students and help directors build programs rooted in artistry, excellence, and joy. Learn more at evanvandoren.com.
Recent Comments